Ghanaian actor and comedian Jeffrey Nortey has called out a troubling trend in the local film industry, where producers often abandon dependable, lesser-known actors in favor of more popular names once funding becomes available.
In a candid social media post, Nortey expressed frustration over what he described as an unfair and disheartening practice that disregards the loyalty and effort of emerging talents who support productions during their early, low-budget phases.
“It’s really sad how some Ghanaian filmmakers operate,” he wrote. “When budgets are tight, they turn to the familiar faces—those who show up, promote tirelessly, and give their all. But once funding comes through, they switch up and chase after the actors they’ve always fantasized about working with, sidelining the very people who held them down.”
Known for his roles in YOLO, Swings, and Slumber Party, Nortey argued that lesser-known actors often contribute more to a film’s visibility than their high-profile counterparts.
“These so-called lesser-known actors are the ones constantly posting, interacting with fans, and doing everything they can to push the film. Visibility isn’t just about fame—it’s about effort,” he added.
He also challenged the widespread belief that casting bigger stars guarantees greater returns:
“Let’s be honest—big names don’t always bring in big money. (I’m open to being corrected). Filmmaking is about more than star power. If we keep choosing clout over loyalty, we’ll end up with a shallow industry that lacks depth and long-term value.”
Beyond acting, Jeffrey Nortey is known for his comedy skits and vocal advocacy on industry matters. A trained media professional, he continues to use his platform to champion fairness, recognition, and sustainable growth within Ghana’s creative space.
