Highlife singer Kwaisey Pee has stated that making music today is much cheaper and easier than it was in the past.
He explained that changes in production and promotion have made music more accessible to almost anyone.
Speaking on Daybreak Hitz with Doreen Avio, Kwaisey Pee compared his early days in the industry with current trends, highlighting how social media now handles much of the promotional work, reducing the financial burden previously faced by musicians.
“Our fathers were doing it the hard way. My dad used to tell me stories about going into the studio back then—there was no rewind or editing like we have today. We were making real, hardcore music,” he said.
He added that promotion in the past required traveling across the country.
“Today, it’s all about social media. Back then, we had to go to places like Sunyani, Brong Ahafo, and Takoradi, driving and spending money. Music now is the cheapest thing to do; you don’t spend much,” he explained on Hitz FM.
Kwaisey Pee also dismissed the notion that today’s artists spend heavily on online promotion.
“I don’t think so, because many of them have huge followings. They don’t have to pay stations or bloggers,” he said.
However, he noted that older artists still face financial challenges when promoting their work.
“Honestly, some of us are still paying and pushing because our followers aren’t active on social media. After recording, we still have to go to radio stations, sit down, and promote our music,” he stated.
Meanwhile, Kwaisey Pee is preparing to celebrate his 25th anniversary in the music industry.
