- GTA Deputy CEO Abeiku Santana revealed that Hamamat Montia and Wiyaala will be commissioned as tourism ambassadors
- Hamamat will focus on promoting shea butter, while Wiyaala will highlight Ghanaian music, arts, and culture
- The appointments align with Ghana’s strategy to boost global tourism visibility, especially among youth audiences
Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has revealed that model and entrepreneur Hamamat Montia and award-winning musician Wiyaala are set to be commissioned as tourism ambassadors as Ghana steps up efforts to promote its culture and local products internationally. The announcement comes amid renewed discussions on Ghana’s global tourism profile following the recent visit of American YouTuber and streamer IShowSpeed, which generated widespread online attention and renewed calls for a more youth-focused tourism promotion strategy.
Speaking on Joy News, Abeiku Santana said the two personalities have already been engaged by the Minister for Tourism, Culture and Creative Arts, Dzifa Gomashie, and will play key roles in highlighting specific facets of Ghana’s tourism identity.
“Our sister Hamamat will be commissioned as a tourism ambassador for shea butter. Wiyaala is also coming on board. I’m not supposed to disclose this yet, but I’ve let it slip because you asked. The Honourable Minister, Dzifa Gomashie, has engaged these personalities,” he revealed.
Hamamat has recently drawn attention not only for her international modelling career but also for her advocacy of shea butter and natural skincare products—a sector closely tied to Northern Ghana’s local economy and women-led trade.
Wiyaala, meanwhile, is celebrated for promoting Ghanaian culture through her music, language, and traditional aesthetics, earning international recognition for her energetic performances and unapologetic embrace of African identity.
The appointments are part of a broader strategy by the Tourism Ministry and the GTA to leverage influential Ghanaian figures to boost the country’s cultural appeal, strengthen destination branding, and spotlight local industries such as shea production, arts, music, and heritage tourism.
While no official commissioning date has been announced, Abeiku Santana indicated that preparations are well underway, with further details expected from the Tourism Ministry in the coming days.
