Johnson Asiedu Nketiah, National Chairman of the National Democratic Congress (NDC), has announced a shift in the party’s campaign strategy leading up to the December polls.
Asiedu Nketiah disclosed that the NDC will move away from large rallies, opting instead for more personalized voter engagement methods. The party is set to officially launch its campaign in Tamale on Saturday, July 27.
In an interview, Asiedu Nketiah emphasized the importance of door-to-door campaigns and direct interactions with voters.
He highlighted the cost-effectiveness and effectiveness of reaching voters at the grassroots level.
“We aim to connect directly with the people through house-to-house and retail campaigns. Our approach this year will be different—we want to engage personally with voters,” said the NDC National Chairman.