- YPee: Rap Music No Longer Profitable in Ghana
- Sarkodie's Success Attributed to Non-Rap Tracks
- Ghanaian Rappers Shift to Singles Amid Low Album Sales
Ghanaian hip-hop artist YPee, born Andy Agyemang, has sounded the alarm on the dwindling profitability of rap music in the country. In a candid revelation, YPee pointed to a significant decline in income from rap music, forcing many artists to adapt their strategies.
According to YPee, the rap landscape has changed dramatically since Sarkodie, Ghana’s top rapper, rose to fame. “Those days when Sarkodie started rap are different from now,” YPee observed. “Check Sarkodie’s biggest and hit songs like Adonai, You Go Kill, and others – they’re not rap songs, but they did well in the music market because they’re commercial tunes and danceable tracks.”
YPee attributed the shift to the genre’s waning profitability. “The rap music is not profitable like it used to be,” he stated, adding with a chuckle, “Sarkodie and others have taken all the cash.”
This stark assessment underscores the challenges facing Ghana’s rap artists, who are now exploring alternative approaches, such as releasing singles instead of full albums, to remain viable in the industry.
