- GJA launches 3rd Media Capacity Enhancement Program.
- Program aims to improve accuracy and trust in media.
- GJA praises government's commitment to media freedom.
- Media professionals urged to adapt to digital age.
The Ghana Journalists Association (GJA) has launched the third cohort of its Media Capacity Enhancement Program, aimed at enhancing the skills of journalists and media professionals.
GJA President, Mr. Albert Kwabena Dwumfour, announced the program’s commencement, emphasizing its importance in the ever-changing media landscape.
The program’s first session was held in Kumasi, launched by former Information Minister Kojo Oppong Nkrumah, under the patronage of Otumfuo Osei Tutu II, the Asantehene.
Mr. Dwumfour recognized the dedication of current Information Minister Fatimatu Abubakar, who has been instrumental in sustaining the program.
He praised the Ministry and Government for their commitment to the initiative, which strengthens media freedom and equips the media to fulfill its critical role in society.
In today’s fast-paced media environment, accuracy and reliability are essential to maintain public trust, Mr. Dwumfour noted.
Proper training enables journalists to better engage with their audience and produce trustworthy content, he added.
The media landscape is evolving with new tools and platforms like artificial intelligence, making it vital for media professionals to stay updated to thrive in this digital age.
Capacity-building programs like this one are crucial in preparing media organizations for the future, Mr. Dwumfour emphasized.
He encouraged corporate entities to support the program’s expansion and foster a culture of collaboration and knowledge sharing among media professionals.
