Ghanaian traditional musician Sherifa Gunu has encouraged upcoming artistes to stay true to their cultural roots rather than chasing short-lived music trends, which she likens to “fast food” music.
In an interview with Graphic Showbiz on Monday, April 7, Sherifa—born Osman Sherifa Gunu—stressed that authenticity is key to a sustainable music career.
“I’ve never followed trends, and that’s why my music is timeless,” she said. “I want to encourage our young talents to embrace who they are as Ghanaians.”
She cited music icons like Osibisa, Amakye Dede, and Angelique Kidjo as role models who remained true to their unique styles and continue to be celebrated worldwide.
“Sadly, many artistes today lose touch with their identity just to gain quick fame,” she added. “But when you copy too much, you fade away. These legends made history by staying original.”
Sherifa entered the spotlight in 1998 after finishing second in the popular Embassy Pleasure national dance competition. She has since released several albums, including Dagbon, Akwaaba Wo Africa, African Woman, and Salamatu (2017).
She also opened up about the challenges faced by women in Ghana’s music industry—especially those who don’t conform to conventional beauty standards.
“I’ve been sidelined at big shows and told to focus more on my looks than my craft,” she said. “The industry is unfair to women. Some organisers even expect us to sell our bodies before our music. That’s why I always urge young female artistes to let their talent speak—it may take longer, but it will last.”
