Tensions are rising among artiste management teams as debates heat up over potential winners in the upcoming TGMA categories.
With popularity playing a major role in the awards, many artistes have stepped up their PR game—some even bringing in professional communication strategists to boost their chances ahead of the ceremony on May 10, 2025.
One of the standout moves came on April 9, when Ghanaian media personality Tilly Akua Nipaa was announced as the head of PR for internationally acclaimed artiste King Promise. With 10 nominations this year, King Promise’s team is aiming for the top honour—Artiste of the Year—after narrowly missing out in 2024.
Tilly’s mission is to lead the publicity drive by spotlighting King Promise’s impressive 2024 run, which includes hit songs like Paris, Continental, Favorite Story, and Too Sexy. His nominations span key categories such as:
- Artiste of the Year
- Best Afrobeats Artiste
- Most Popular Song – Paris
- International Collaboration – Continental ft. Shallipopi
- Collaboration of the Year – Favorite Story
- Best Music Video – Continental & Keep It Sexy
- Best Afrobeats Song – Favorite Story
- Best Afropop Song – Paris
- Album of the Year – True to Self
About Tilly Akua Nipaa
Matilda Mensah Marfo, popularly known as Tilly Akua Nipaa, is a seasoned media personality with expertise in Ghana’s entertainment landscape. A graduate of the University of Ghana with a background in Psychology, English, and Theatre Arts, she has appeared on notable platforms like Peace FM, TV3, and Hitz FM.
Known for her digital influence and insightful commentary, she also hosts the podcast T Means Talkative. With her at the helm, King Promise’s TGMA campaign is poised to make serious waves.
