Rapper Edem has finally addressed the viral election poster stunt, clarifying that it wasn’t a hoax but rather a social experiment to gauge public reactions.
In an interview with Accra FM, he explained that he and his team staged a political campaign photoshoot and shared the materials online to observe how people would respond.
Edem expressed surprise at how many Ghanaians fell for the prank, pointing out that the posters contained an obvious flaw. He highlighted that political candidates are typically required to show their full faces on posters, but he wore sunglasses, which made him appear less “serious.”
He revealed that he wasn’t even in Ghana when the first poster, featuring the NPP colors, was shared, as he was performing in Memphis. The reactions, however, took him by surprise—some NPP figures encouraged him to join their party, while some NDC members criticized him.
The experiment took another turn when the poster was altered to support the NDC, and the responses shifted accordingly. Reflecting on the experience, Edem noted that politics often brings criticism when people fear they might lose someone important to the opposition.
One key observation from the experiment was that the NPP poster gained more traction than the NDC one. While he wasn’t sure of the exact reasons, he suggested that posting the NPP version first might have given it an initial momentum advantage.
Aside from the experiment, Edem acknowledged that the stunt sparked serious conversations, with many encouraging him to take on a leadership role. However, it also strained some friendships, as close associates sent him hostile messages regarding his perceived political stance.
