- Ayra Starr's Nairobi concert livestreams Oct 20
- Celebrating "The Year I Turned 21" album release
- YouTube Live concert at 9 PM EAT
Ayra Starr, the Grammy-nominated African music sensation, is set to captivate audiences worldwide with a special YouTube Live concert streamed from Nairobi, Kenya. This highly anticipated event, produced in collaboration with Raha Fest, celebrates the release of her sophomore album, “The Year I Turned 21.” Fans can experience the concert on her official YouTube channel.
Renowned for her unique melodies and soulful fusion of Afrobeats and pop, Ayra Starr has made waves with hits such as “Bloody Samaritan” and “Rush.” Her ascent in the music industry has been fueled by her extraordinary talent and the power of platforms like YouTube, which have allowed African artists to reach global audiences.
The upcoming concert promises an intimate experience, featuring live performances of new tracks from her latest album alongside beloved fan favorites. This live-streamed event will be accessible to viewers worldwide, giving them a chance to be part of this significant occasion.
Engagement is key for Ayra Starr’s fans, affectionately known as Mobstarrs, who will have the opportunity to interact directly with her through the “Woman Commando” YouTube Shorts challenge. This initiative invites fans to create and share their own interpretations of her hit single. Additionally, exclusive behind-the-scenes content will be captured, enhancing the overall experience and shared on YouTube.
Nairobi was chosen as the ideal location for this electrifying performance, boasting a vibrant music scene and a youthful population that passionately supports Ayra Starr. The city’s burgeoning fan base across Kenya and East Africa makes it a fitting backdrop for her first YouTube Live concert.
Reflecting on the event, Ayra Starr expressed her excitement: “Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi. This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube.”
Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube, noted, “We are thrilled to host Ayra Starr’s YouTube Live concert in partnership with Raha Fest. YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are. We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey—bringing Ayra Starr’s incredible talent to a global stage.”
Ashleigh Ali, Chief Executive Officer of Raha Creative Kenya, added, “Raha Fest is proud to partner with YouTube to present an unforgettable music experience with the sensational Ayra Starr! By merging Kenya’s bustling creative scene with global acts, we’re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment.”
YouTube has been instrumental in promoting African music globally, with over 70% of watch time on content from Nigerian channels coming from outside Nigeria. This demonstrates the platform’s vital role in amplifying the voices of artists like Ayra Starr, who are shaping the sound of contemporary music.
Fans around the world can tune in to watch the concert live on October 20, 2024, at 9 PM EAT on Ayra Starr’s official YouTube channel: YouTube.com/AyraStarr.
