Isaac Kofi Antwi, popularly known as “Paradise” online, has officially become the newest brand ambassador for NK-Salem Creative Hub. The announcement was made at a special event held at the Mendiata Hotel, where Paradise expressed his excitement about the collaboration.
Paradise, renowned for his engaging content creation and influence on Twitter, highlighted NK-Salem’s understanding of his need for creative freedom as a key factor in his decision to partner with the organization. “NK-Salem offered something that really resonated with me. It wasn’t just about the pitch; they recognized my desire to explore different avenues without being restricted. That’s important to me,” he explained.
As a brand ambassador, Paradise plans to leverage his unique ability to engage audiences to promote music and content. “For me, it’s about more than just promotion… it’s about becoming a part of the craft and making sure it connects with people. That’s what makes my work stand out,” he said.
Paradise also hinted at upcoming projects with NK-Salem, including content creation around social issues and event coverage. “We’ll be creating content that reflects everyday life, covering big events like Dirty December, and taking on various other projects throughout the year,” he revealed.
Addressing rumors about his departure from Kwadwo Sheldon Studios (KSS), Paradise clarified that he was not fired, but rather chose to move on after his six-month contract ended. “I wasn’t fired. My six-month contract ended, and I chose to move on. There’s no hard feelings with KSS—I’m completely fine with how everything played out.”
Paradise credited his success to his determination and the support of his followers. “From the beginning, I knew I wanted to be someone who made a difference, not just someone with fame. My followers have been incredible, and I’m so grateful for their support,” he shared.
As he embarks on this new chapter with NK-Salem Creative Hub, Paradise is eager to continue delivering content that resonates with his audience. “I’m Paradise, and I’m here to stay. I want to thank everyone who’s been part of my journey so far, and I’m excited for what’s next,” he concluded.
