Profitroom, a leading global booking platform, has announced an aggressive expansion strategy for Africa, building on its successful launch in South Africa over the past two years.
The company is aiming to become a dominant player in the continent’s hospitality technology sector by tailoring its solutions to the unique needs of each market.
Leading the charge is newly appointed Regional Director for Africa, Leigh Myles, a seasoned hospitality veteran with over 25 years of experience in the region.
Under Myles’ guidance, Profitroom seeks to achieve a 40% market share in South Africa by 2026 while simultaneously penetrating key Sub-Saharan markets including Kenya, Tanzania, Botswana, Mauritius, and Namibia.
The company has set ambitious targets, including onboarding 500 new properties and boosting Annual Recurring Revenue (ARR) by 65% by 2026.
Myles believes that Africa’s burgeoning tourism industry presents a significant opportunity for online booking platforms. “The region is experiencing unprecedented growth, and hotels need solutions that can help them thrive in this dynamic environment,” she said.
Profitroom’s approach is centered on hyper-localization, recognizing that a one-size-fits-all solution is ineffective in Africa’s diverse tourism landscape.
The company plans to tailor its technology to specific market segments, such as mobile-optimized platforms for safari-focused destinations like Kenya and Tanzania, and outdoor adventure packages for Namibia and Botswana.
Sustainability and direct bookings are also core to Profitroom’s African strategy.
The platform will empower hotels to operate more sustainably, attracting eco-conscious travelers while supporting local communities.
Additionally, Profitroom will help hotels reduce reliance on third-party platforms by increasing direct bookings, giving them greater control over their revenue and guest experience.
“We’re not just providing a service; we’re building a partnership,” said Profitroom CEO and founder Marcin Dragan. “With Leigh’s expertise and our innovative technology, we’re confident in our ability to make a significant impact on the African hospitality industry.”
About Profitroom Profitroom is a leading global booking engine that empowers hotels, lodges, and resorts to maximize direct bookings and enhance their online presence.
The company offers a comprehensive suite of tools including booking engines, automated marketing, SEO, and SEM.
With over 3,500 properties using its platform, Profitroom has a proven track record of driving significant growth in direct bookings.
