MTN Ghana showcased its innovative approach to project management at the 2024 National Project Management Conference.
Highlighting the power of data analytics, William Tetteh, Chief Capital Projects Officer, shared how MTN is achieving significant improvements in project efficiency and turnaround times.
Data: The Fuel for Success
Mr. Tetteh emphasized the importance of moving beyond raw data by transforming it into actionable insights.
Through data collection, cleaning, analysis, and visualization, MTN leverages a data-driven approach that has resulted in a 40% reduction in project turnaround time. Key areas impacted include:
- Project Trends Analysis: Identifying patterns to optimize future projects.
- Performance Monitoring: Tracking progress and identifying areas for improvement.
- Risk Management: Proactively mitigating potential problems.
- Resource Optimization: Allocating resources effectively for maximum impact.
MTN’s success stories demonstrate the transformative power of data. For instance, the Long-term Evolution (LTE) Expansion and Radio Access Network (RAN) Modernization addressed the rising demand for network capacity by analyzing customer growth trends.
Similarly, the highly successful Mobile Money (MoMo) platform was launched after leveraging data on financial inclusion in Ghana.
Beyond Projects: Customer-Centric Approach
MTN’s data strategy extends beyond project management. Mr. Tetteh highlighted the DigiCare project, a customer service initiative powered by self-service digital platforms and Zigi, a chatbot. This data-driven approach has led to a 56% increase in digital customer interactions.
Building a Data-Driven Culture
MTN recognizes the importance of fostering a data-driven culture. Robust governance policies and continuous training empower employees to leverage data for innovation and excellence.
Embracing Design Thinking for Inclusive Projects
Complementing MTN’s data-centric approach, Manuella Asianoa, Information Technology Project Implementation Coordinator, led a breakout session on Design Thinking.
She emphasized the benefits of this innovative approach, which focuses on user needs, fostering creativity, collaboration, and inclusivity for more sustainable and impactful projects.
About the National Project Management Conference
The National Project Management Conference and Project Management Excellence Awards is the premier event for project management professionals in Ghana.
The 2024 conference, themed “Sustainable Project Management Futures: Crafting a Resilient and Inclusive World,” attracted over 150 delegates from diverse backgrounds.
