Ghana’s burgeoning fashion industry holds significant economic promise, but industry experts emphasize the importance of thorough research to ensure success. At a recent fashion show at Kwame Nkrumah University of Science and Technology (KNUST), Dr. Akosua Mawuse Amankwah, Senior Lecturer in the Department of Industrial Art, underscored the need for emerging designers to align their creations with local market demands and social contexts.
The KNUST Fashion Show, a vibrant showcase of the university’s Industrial Art Textiles and Fashion graduates, served as a platform for new designers to present their work and attract potential investors. The event, themed “Abound,” featured 41 graduate designers demonstrating their skills in various apparel categories, including bridal, formal, and casual wear, all aimed at meeting international standards.
Dr. Amankwah highlighted the necessity for designers to conduct comprehensive research into the fashion landscape of Ghana. “Apart from research, we also look at technical ability, such as translating sketches into patterns, sewing, finishing, and presentation. In Ghana, incoming designers need to understand social activities and garment requirements to drive patronage to their works,” she stated.
She further cautioned that designers must be mindful of the local context. “Dealing with context, in Ghana, you cannot say you design lingerie and expect to get money. You need to identify the sector, the Ghanaian context, and activities that drive trade,” Dr. Amankwah explained.
The fashion show not only provided a platform for designers to display their creativity but also offered an opportunity for them to confidently discuss their collections with industry practitioners and potential investors. Dr. Amankwah noted that the event’s goal was to enhance visibility for both the designers and the university while helping participants refine their industry presence and abilities.
