University of Media Arts and Communication Institute of Journalism (UniMAC-IJ) incorporates Okyeame Kwame’s song “No Competition” featuring Kuami Eugene into African Anthropology course.
Lecturer Daniel Obeng Acquah uses the song and its music video to explore integration of African cultural elements in contemporary media.
Okyeame Kwame analyzes cultural motifs in the song and video, highlighting their educational value. Students discuss the song’s potential as a cultural teaching tool, appreciating the depth of cultural storytelling in music.
Lecturer Daniel Obeng Acquah emphasizes the importance of incorporating modern cultural works into academic studies to engage students and enrich their understanding of African heritage.
Dr. Daniel Odoom, Dean of the Faculty of Integrated Social Sciences, praises the initiative, highlighting the relevance of studying contemporary cultural artefacts in academia.
