Ghanaian Coach Hayford Feels Undervalued Despite Achievements

Veteran Ghanaian coach Bashir Hayford expressed frustration at feeling underappreciated in his home country.

Despite a successful career that includes two Ghana Premier League titles with Asante Kotoko and AshantiGold, Hayford believes he’s not given the recognition he deserves.

“Looking at other countries, they value their experienced coaches, utilizing their knowledge,” Hayford told JoySports. “Here in Ghana, it feels like you have to struggle, prove yourself constantly, even after achieving success.”

Hayford highlighted his recent accomplishment of saving Heart of Lions from relegation, including wins against the league champions and a CAF Confederation Cup contender. He feels these achievements are often overlooked.

“It seems the only recognition comes after you’re gone,” Hayford said, referencing the common practice of writing glowing obituaries for deceased figures.

Hayford’s coaching experience extends beyond the men’s league. He has managed Ghana’s U-17 women’s team and the Black Queens, as well as the Somalia national team.

He currently coaches Legon Cities.

Hayford’s comments spark a conversation about valuing experienced coaches in Ghana. Should past achievements hold more weight in determining coaching opportunities?

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