Ghana’s marketing institute, CIMG, launched a new report and awards program to improve regional branding and marketing.
The Regional Brand Index highlights the strengths and potential of each of Ghana’s sixteen regions.
This will be useful for policymakers, investors, and marketers.
A government minister spoke at the event, saying the report is a big step forward in promoting Ghana’s unique regional identities.
He explained how the report can be used to make better decisions about tourism development, investment, and resource allocation.
The CIMG president also spoke, emphasizing the importance of research and innovation in marketing Ghana’s regions. He said the new report is a valuable tool for regions to build strong brands.
A representative from a sponsor bank spoke about their excitement to support the project.
They believe the report will be a valuable resource for tourists and investors.
An official from CIMG explained the awards program, which recognizes outstanding marketing performance in Ghana. They emphasized the rigorous selection process for the awards.
