- This move aligns with the NLA's commitment
- The NLA has already achieved WLA Level 2 certification
- Ghana, through the NLA, has applied for observer status
The National Lottery Authority (NLA) is taking a big step towards responsible gaming practices by partnering with the European Lotteries for a training program.
This move aligns with the NLA’s commitment to upholding the World Lottery Association’s (WLA) standards.
The training wasn’t just for NLA management. It included sessions for retailers, private operators, collaborators, and marketing companies involved in Ghana’s lottery system.
This comprehensive approach ensures everyone involved understands responsible gaming practices.
Strengthening the System: Training and Technology
The NLA has already achieved WLA Level 2 certification in responsible gaming and is aiming for Level 3. This higher level requires ongoing training, which this program provides. Importantly, the training covered not just responsible gaming but also fighting illegal lottery operations, anti-money laundering, and utilizing new technologies.
NLA Director General Sammi Awuku sees the training as crucial for identifying and combating illegal lottery activities.
He also recognizes the potential of technology in improving lottery operations. The European Lotteries’ expertise in using AI and technology is a valuable resource for the NLA to explore.
Collaboration and Observer Status: A Gateway to Growth
The training program wasn’t just about knowledge-sharing. Ghana, through the NLA, has applied for observer status with the European Lotteries. If granted in June 2024, this would open doors for the NLA in several ways:
- Technology Access: The NLA would gain access to advanced technologies used by European Lotteries.
- Deeper Collaboration: Working closely with European Lotteries would enhance knowledge sharing and best practices.
- Enhanced Surveillance: Observer status would allow for better tracking of illegal lottery operations, protecting Ghanaian players.
- Legal Framework Development: The NLA could benefit from European expertise in crafting a robust legal framework for its operations.
Mutual Recognition and Shared Goals
The European Lotteries see the NLA as a dynamic leader in African lottery operations. Phillipe Vlaemminck, Head of Legal for the European Lotteries, commended the NLA’s commitment. He highlighted the growing threat of illegal lotteries, estimated to cost the global market $1.7 trillion annually.
Mr. Vlaemminck also emphasized the positive contributions of lotteries to society and called for responsible taxation. The NLA’s dedication to responsible gaming practices aligns with this goal and positions them as a responsible gaming operator on the world stage.
This training program signifies a strong partnership between the NLA and the European Lotteries.
With a focus on responsible gaming, fighting illegal operations, and embracing technology, the NLA is poised for continued growth and success.
