- MTN Business hosted a conference in Accra, Ghana, titled "Driving Business Value through Data and AI."
- The conference also highlighted MTN Ghana's commitment to utilizing data and AI to enhance digital experiences and deliver greater value to its customers
- The conference also addressed potential biases within AI algorithms
MTN Business hosted a conference in Accra, Ghana, titled “Driving Business Value through Data and AI.” This one-day event brought together industry leaders, partners, and stakeholders to explore the transformative potential of data and Artificial Intelligence (AI) in today’s digital landscape.
Angela Mensah Poku, Chief Enterprise Officer at MTN Ghana, explained the conference’s focus on how data and AI can be leveraged to optimize business processes, create new opportunities, and enhance customer experiences – ultimately delivering greater convenience and value. She emphasized the importance of collaboration between industry players, partners, and stakeholders in shaping the future of Africa’s technology ecosystem.
“Data and AI are fundamental for business transformation,” Ms. Poku stated. “Through collaboration, we can play a crucial role in shaping the African technology landscape.” She highlighted the power of collective effort in driving innovation and tackling challenges across the continent.
Harnessing Data and AI for Customer Focus
The conference also highlighted MTN Ghana’s commitment to utilizing data and AI to enhance digital experiences and deliver greater value to its customers.
Bernard Acquah, Chief Information Officer, spoke about the need for businesses to embrace AI to improve organizational efficiency and gain valuable insights from data on business operations, customers, and competitors. He emphasized that AI should be viewed as a tool to augment human capabilities, not replace existing systems. “Repetitive tasks can be delegated to AI, freeing up human potential for more creative and strategic endeavors,” Mr. Acquah explained. “Imagine focusing your energy and creativity on what humans do best, while AI handles the mundane.”
Addressing Bias in AI Development
The conference also addressed potential biases within AI algorithms. Mr. Acquah stressed the importance of ongoing research and development to ensure AI tools are unbiased and deliver fair outcomes.
